Dr. Sahil Haria, PhD
Building at the intersection of
AI, growth, inner clarity,
and legacy business.
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Current Focus
My current work sits inside a larger question: as AI changes how fast products, markets, and teams move, how do we build with more clarity instead of just more noise?
Mirar is where I’m building around emotional and mental hygiene — a daily system for inner clarity, alignment, and self-awareness in an accelerated world.
Jagruti connects that same systems thinking to Indian manufacturing, family business, stainless steel OEM production, and the modernization of legacy industries.
Alongside these, Jugaadors lets me explore culture and storytelling through board games, while Sociato carries forward my foundation in digital growth, creative execution, and brand building.
Different worlds on the surface. Underneath, the work returns to one thing: building systems for people, products, and businesses that can grow without losing intention.
An emotional and mental hygiene system for daily self-reflection.
Mirar is designed to help people check in with themselves daily — the way brushing your teeth supports physical hygiene.
It is being built as a tech-enabled self-reflection platform for founders, professionals, and people navigating transition, identity shifts, ambition, and internal misalignment.
The product blends reflective design, behavioral insight, product strategy, and AI-supported reporting to help users notice where their actions, emotions, and inner direction may be drifting apart.
Mirar is not therapy.
It is not advice.
It is not a quick fix.
It is a small daily mirror for the inner self.
Emotional hygieneMental hygieneSelf-reflectionDaily alignmentInner clarityAI-supported insightProduct strategyIdentity drift
A stainless steel manufacturing business rooted in OEM production, legacy, and operational depth.
Jagruti connects me to my family’s stainless steel and metal manufacturing business in Mumbai.
The business has deep roots in OEM stainless steel manufacturing, with capabilities across roundware and precision-formed products such as bread baskets, measuring bowls, food covers, trays, dhokla and idli plates, lids, and custom stainless steel components.
This chapter brings me closer to traditional Indian manufacturing, B2B relationships, factory operations, product capability, and the question of how legacy businesses modernize for the next generation.
For me, Jagruti is not just about manufacturing.
It is about understanding how trust, process, quality, relationships, and modernization come together inside an old-economy business.
Stainless steel manufacturingOEM productionRoundwareCookwareB2B growthLegacy modernizationFactory operations
Selected Proof of Work
A cross-section of growth, product, brand, content, and creative execution across India and the United States.
Growth Marketing
Digital Growth Systems
Campaign strategy, creative direction, setup, execution, and optimization across paid acquisition, email, search, social, app installs, and retention campaigns.
Google AdsMeta AdsEmail marketingApp install campaignsA/B testingRetention experiments
Product Marketing
Positioning, Messaging & Launches
Product positioning, messaging, website direction, campaign planning, and go-to-market communication across SaaS, apps, restaurants, and consumer brands.
FlockCheflingWildseedDelarosaBerettaAmanoSuper Duper Burgers
Digital Growth
15 Brands. 35 Locations.
Owned digital growth across a major San Francisco restaurant group, working across email, ads, search, third-party delivery platforms, and POS-connected systems.
EmailPaid AdsSearchDelivery platformsPOS-connected systems
Creative Direction
Storytelling Through Video
Created and managed product and brand video concepts across scripting, storyline, project management, editing, promotion, and creative direction.
Flock Product SpotlightRent Set Go AnimationHow to Say SociatoMeet Chefling
Social Media
Brand Presence Across Channels
Built and managed social media presence across technology, food, fitness, retail, e-commerce, SaaS, and consumer brands.
SoFitSuper DuperGrabrToppr.comLittle MuffetRaas
Founder Work
From Idea to Execution
Across Mirar, Jagruti, Jugaadors, and Sociato, my work spans product thinking, manufacturing coordination, growth systems, operations, and go-to-market execution.
Product strategyManufacturing coordinationOperationsStorytellingGTM
Professional Proof
Before my current founder chapters, I built growth, product, and digital systems across SaaS, apps, restaurants, nonprofits, e-commerce, and consumer brands in India and the United States.
RAFT
Growth Marketing Director2024 – 2025 • San Jose, California
Led growth marketing for a STEAM education nonprofit across digital and physical store strategy, campaigns, kit sales, school partnerships, community visibility, donations, and revenue growth.
- —Revamped online and physical store growth strategy
- —Drove STEAM kit sales and bulk order growth
- —Built partnerships with schools and community organizations
- —Improved brand visibility and audience engagement
Back of the House, Inc.
Digital and Growth Marketing Manager2021 – 2024 • San Francisco, California
Owned digital growth across a major San Francisco restaurant group with 15 restaurant brands and 35 locations. Managed email marketing, paid ads, search, third-party delivery platforms, and POS-connected digital systems to support customer acquisition, retention, and digital revenue.
- —Led digital growth across 15 restaurant brands
- —Supported 35 restaurant locations
- —Managed campaigns across email, ads, search, delivery apps, and POS systems
- —Worked across acquisition, retention, and revenue optimization
Chefling Inc.
Product and Digital Marketing Manager2020 – 2021 • Sunnyvale, California
Led product and digital marketing across website strategy, product messaging, content, blog, social media, email, A/B testing, paid acquisition, GTM planning, and product development support.
- —Launched a new website and blog
- —Increased website traffic by 30%
- —Managed over $25K in paid media budgets
- —Achieved CPI of $0.75 for Android app downloads
- —Achieved CPI of $1.04 for iOS app downloads
- —Supported product, pricing, and GTM strategy
Flock Software
Digital and Product Marketing Specialist2017 – 2020 • San Francisco, California
Worked on integrated marketing communication plans for product launches, social channels, email campaigns, events, webinars, conferences, competitive analysis, product positioning, and field enablement.
- —Supported product launches and GTM communication
- —Built competitive differentiation materials
- —Managed creative resources and campaign KPIs
- —Created product spotlight video snippets for feature promotion
Earlier Chapters
Marketing Intern at Grabr2017 • San Francisco
Marketing Consultant at Freelance2014 – 2015 • Mumbai
Marketing Associate at Deltecs InfoTech2013 – 2014 • Mumbai
Endurance
Endurance has become one of the clearest mirrors in my life.
Full marathons, half marathons, HYROX, ultra marathons, swimming, cycling, strength training, and Ironman 70.3 have taught me things that work alone never could.
They show me where I rush.
Where I resist.
Where I negotiate with myself.
Where I confuse intensity with consistency.
Where I discover a quieter kind of discipline.
I’ve completed these challenges not because I see myself only as an athlete, but because physical challenges give me a direct way to study resilience, alignment, and the gap between intention and action.
“The body has a way of showing me the truth before the mind can explain it.”
More than five full marathons
More than ten half marathons
Three HYROX events
Two ultra marathons
One Ironman 70.3
Academic Foundation
My academic path helped me connect practical growth work with deeper strategic thinking.
PhD in Business
University of the Cumberlands
Specialization: Strategic ManagementGPA: 3.7
MBA
Campbellsville University
Major: MarketingGPA: 3.9
Master’s in Project Management and Entrepreneurship
University of California, Berkeley
GPA: 3.7
Master of Commerce
University of Mumbai
Major: MarketingGPA: 3.8
Certificate in Advanced Digital Marketing
Digital Marketing Institute
Bachelor of Management Studies
University of Mumbai
GPA: 3.8
Capabilities
Growth & Strategy
- Growth strategy
- Go-to-market planning
- Digital growth
- Product marketing
- Strategic planning
- Customer acquisition
- Retention strategy
- Campaign management
- Market positioning
- Competitive analysis
Digital Marketing
- Social media marketing
- SEO
- Google Ads
- Meta Ads
- Email marketing
- Paid acquisition
- Content calendars
- Brand campaigns
- A/B testing
- Analytics and KPIs
Product & Systems
- Product messaging
- Website strategy
- Product launch planning
- Funnel design
- User onboarding
- Customer journey mapping
- Product-led growth
- AI-supported product thinking
- No-code and automation workflows
Leadership & Operations
- Team management
- Client strategy
- Cross-functional collaboration
- Creative direction
- Project management
- Agency operations
- Founder operations
- Vendor coordination
- International launch execution
- Manufacturing coordination
- B2B growth
Tools & Platforms
- HubSpot
- Mailchimp
- Pardot
- Zendesk
- Sprout Social
- Jira
- SurveyMonkey
- Hootsuite
- Asana
- Google Workspace
- HTML5
- CSS
- Photoshop
Writing &
Reflection
Thoughts across
social channels
I write about clarity, alignment, identity shifts, discipline, transitions, founder life, and the quiet work of becoming more honest with yourself.
My writing is not advice.
It is a record of what I’m learning while rebuilding my own relationship with work, ambition, movement, and purpose.
Across LinkedIn, Twitter/X, Threads, Instagram, Facebook, and other platforms, I share reflections for professionals, founders, and people in transition who are questioning old definitions of success and trying to move with more intention.
Recurring Themes
Alignment
Clarity
Purpose
Identity drift
Discipline
Transitions
Founder life
Emotional and mental hygiene
Returning home after years abroad
Building in public
Rebuilding from within
Build with me
Let’s build useful things for a faster world.
I’m interested in thoughtful collaborations around AI-era growth, product systems, emotional clarity, legacy business modernization, and founder journeys that deserve more depth than a quick call.
Build together
AI and growth
Founder conversations
Legacy modernization
Dr. Sahil Haria, PhD
Mumbai, India